From our roots in Perugia, we are proud to call Umbria our home.

It was while greeting our friends around the world that we realized that our region is not widely discovered as we thought. “Where is Umbria?" Only a few visited or drove by. Nobody had the chance to see the gems we appreciate the most.

Out of pride and enthusiasm, we took it upon ourselves to narrate the essence of Umbria by creating the most refined, comprehensive, enchanting yet authentic travel experience we could.

We reserved castles, unlocked private palaces, closed off public venues, recreated cultural events and involved the most talented Umbrian chefs and personalities.
We are now delighted to present you our view of Umbria and welcome you to experience our home unlike it has never been narrated before.

Donatella Cappelletti della Porta

Since 2010 Donatella has lived in Charleston, South Carolina, with her husband Giulio. They both grew up in Umbria and, as much as they treasured their Italian traditions, they fell utterly in love with Charleston. When Donatella's son Valerio started studying in the US, she felt even closer to her American adventure.

Living in a new continent, Donatella revitalized her passion for her home country. As Charleston taught her the Southern soul and traditions, she decided to present the beauty and lifestyle of her home.

Private Umbria was born as a means to tell an untold story, to paint a picture while outside of the canvas. Donatella made Private Umbria an opportunity to celebrate the soulfulness of Umbria, where the members of the journey are welcomed as dear friends.

Valerio Baldassarri

Valerio, Donatella’s son, was born and raised in Perugia, taking his native culture and history for granted but yearning for the American dream.

He soon learned that, ironically, being an Italian abroad created a deeper connection to his home than he ever felt. While a fan of American sports and music, he became an Umbrian ambassador in Virgina.

After years of work between London and Milan, Private Umbria offered Valerio a rare blend of connections, bringing him closer to the splendour of his home, strengthening his bond to his family, and reconnecting to the international crowd which first inspired him.

As soon as the first ideas for the creation of an unprecedented Umbrian journey came around, Valerio jumped on it, doing all he could to make sure his mom’s uncorrupted vision would come to life.